India saw the advent of its first television commercial in the late 70's. At that time they were sparse as was the programming. As Doordarshan launched its mega soap opera's, 'Hum Log' and 'Buniyaad' in the 80's we saw an influx of advertisers such as Maggi Noodles, Vicco and Nirma whose sales actually boosted for their price quality positioning. It was not until the early nineties with the broadcast of satellite TV by foreign programmers like CNN followed by Star TV and a little later by domestic channels such as Zee TV and Sun TV that commercials took a front seat in the Indian homes. Companies jumped in to sell their product to this vast population absolutely hooked to their television sets. Advertising companies went all out to be creative and thus started the legend of brilliant television commercials that not only sold products; but told stories, made us laugh and cry and most importantly THINK.
Since then, Indian commercials have gotten better and bigger and has left its mark on the global advertising world. They have in fact become mini-movies which casts mega Bollywod actors and uses background scores compiled by renowned music directors. Overall, they are creative, fresh, soul stirring and an absolute treat to watch.
Here are some of my recent favorites.
4 comments:
Yes, most Indian ads are very creative, certainly better than the crappy infomercial type ads here. In fact, the condition is so bad that they need to have a show to showcase the best ads of the year here, and the international ones are mostly better. It is also a pity that many creative ads do not clear the strict glasses of the censors, though that is mostly the case here.
Had read about the Airtel ad on another blog recently, but saw it for the first time. I had seen the other ad before. Truly inspiring! Here is a funny one of the Chennai Superstars from the ICL, in case you haven't seen it before.
Yeah i have always been amused by the subtle wit underlying indian ads..and the gross lack of same in most international ones....
Well,we are currently undergoing a phase called swamp-them-with-commercials in which Indians are bombarded with ads,ads and more ads so much so that soaps are few and far in between.So much for quality!
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