India saw the advent of its first television commercial in the late 70's. At that time they were sparse as was the programming. As Doordarshan launched its mega soap opera's, 'Hum Log' and 'Buniyaad' in the 80's we saw an influx of advertisers such as Maggi Noodles, Vicco and Nirma whose sales actually boosted for their price quality positioning. It was not until the early nineties with the broadcast of satellite TV by foreign programmers like CNN followed by Star TV and a little later by domestic channels such as Zee TV and Sun TV that commercials took a front seat in the Indian homes. Companies jumped in to sell their product to this vast population absolutely hooked to their television sets. Advertising companies went all out to be creative and thus started the legend of brilliant television commercials that not only sold products; but told stories, made us laugh and cry and most importantly THINK.
Since then, Indian commercials have gotten better and bigger and has left its mark on the global advertising world. They have in fact become mini-movies which casts mega Bollywod actors and uses background scores compiled by renowned music directors. Overall, they are creative, fresh, soul stirring and an absolute treat to watch.
Here are some of my recent favorites.